I decided it's time to write a little about what my company does. As one can guess from the title - it's vidgets. Notice the bolding, this is not a German punctuation of the word widget.
A vidget is a video widget which means a widget that runs inside, on top of and/or in context with a video. So if you have a video and a small application to rate this video - for us it's a vidget.
We don't actually do the vidgets themselves (well, we do for now but others will later on), we build an open platform for vidgets, more on this when we're really ready to open up.
Why vidgets are great? because they leverage the advantages of widgets (distribution, lightweight etc.) and the power of video.